Get to know me

about me

With over 15 years of experience as a Product Designer, I specialize in UX, web, mobile, and motion design. I have collaborated with global brands such as AT&T, Fidelity, Apple, Nike, Expedia, and the NBA.

By blending Psychology and Behavioral Science with intuitive, modern design, I transform concepts into compelling visual experiences.

In my free time, I like to create AI art, specifically with Midjourney and Runway ML.

You can view my AI portfolio here: https://mindsculpt.framer.website/

My career journey

work

work

experience

experience

work

experience

work

experience

expedia

Senior UX Designer

As a Senior UX Designer at Expedia, I led the design of the OneKeyCash integration into the Accelerator marketing tool. Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

HD Supply

Senior ux designer/Developer

As a Senior UX Designer and Front-end Developer, I was part of a design and dev team that, In 2019, helped HD Supply reach a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.

Sportech

senior Ux Designer

As the Lead UX Designer, I developed comprehensive wireframes and prototypes to visualize and test the user interface for our e-commerce gaming application. By mapping the user journey, I ensured an engaging and seamless experience across web, mobile, and kiosk platforms. Additionally, I designed the UI, iterated on multiple design prototypes for stakeholder review, and implemented front-end code to deliver a visually appealing and highly functional gaming experience. As a result, user engagement increased by 25% within the first three months of launch.

AT&T

senior ux designer

As a Senior UX Designer, I created wireframes and prototypes to visualize and test the functionality and flow of our web and mobile e-commerce applications. I mapped user journeys to ensure a seamless and intuitive shopping experience, incorporating motion design elements to enhance user engagement. Additionally, I developed and refined the information architecture and UI design, ensuring the final product is both user-friendly and visually appealing.

NBA

senior ux designer

As a Senior UX Designer for the NBA and their team websites, I created wireframes to outline the structure of new web pages and developed interactive prototypes to test design concepts with stakeholders. I mapped user journeys to ensure an intuitive and seamless user experience, making it easy for fans to navigate team information, game schedules, and ticket purchases. Additionally, I designed high-fidelity user interfaces that are visually appealing and functional, aligning with the NBA’s brand guidelines and enhancing the overall fan engagement online.

My achievements

awards and

awards and

recognition

recognition

awards and

recognition

awards and

recognition

horizon interactive award

best of category - hd supply app

2020

2020

best mobile award

Best Mobile App Design - hd supply

2020

2020

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