Get to know me
about me
With over 15 years of experience as a Product Designer, I specialize in UX, web, mobile, and motion design. I have collaborated with global brands such as AT&T, Fidelity, Apple, Nike, Expedia, and the NBA.
By blending Psychology and Behavioral Science with intuitive, modern design, I transform concepts into compelling visual experiences.
In my free time, I like to create AI art, specifically with Midjourney and Runway ML.
You can view my AI portfolio here: https://mindsculpt.framer.website/
My career journey
expedia
Senior UX Designer
As a Senior UX Designer at Expedia, I led the design of the OneKeyCash integration into the Accelerator marketing tool. Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.
HD Supply
Senior ux designer/Developer
As a Senior UX Designer and Front-end Developer, I was part of a design and dev team that, In 2019, helped HD Supply reach a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.
Sportech
senior Ux Designer
As the Lead UX Designer, I developed comprehensive wireframes and prototypes to visualize and test the user interface for our e-commerce gaming application. By mapping the user journey, I ensured an engaging and seamless experience across web, mobile, and kiosk platforms. Additionally, I designed the UI, iterated on multiple design prototypes for stakeholder review, and implemented front-end code to deliver a visually appealing and highly functional gaming experience. As a result, user engagement increased by 25% within the first three months of launch.
AT&T
senior ux designer
As a Senior UX Designer, I created wireframes and prototypes to visualize and test the functionality and flow of our web and mobile e-commerce applications. I mapped user journeys to ensure a seamless and intuitive shopping experience, incorporating motion design elements to enhance user engagement. Additionally, I developed and refined the information architecture and UI design, ensuring the final product is both user-friendly and visually appealing.
NBA
senior ux designer
As a Senior UX Designer for the NBA and their team websites, I created wireframes to outline the structure of new web pages and developed interactive prototypes to test design concepts with stakeholders. I mapped user journeys to ensure an intuitive and seamless user experience, making it easy for fans to navigate team information, game schedules, and ticket purchases. Additionally, I designed high-fidelity user interfaces that are visually appealing and functional, aligning with the NBA’s brand guidelines and enhancing the overall fan engagement online.