g.

about

works

contact

g.

Get to know me

about me

With over 15 years of experience as a Product Designer, I specialize in UX, web, mobile, and motion design. I have collaborated with global brands such as AT&T, Fidelity, Apple, Nike, Expedia, and the NBA.

By blending Psychology and Behavioral Science with intuitive, modern design, I transform concepts into compelling visual experiences.

MY CREATIVE PROCESS

Empathize

Understand the needs and experiences of users by observing, engaging, and empathizing with them. This step involves gathering insights into users' behaviors and emotions to identify their problems or challenges.

define

Define the problem statement based on the insights gained during the empathize phase. This step involves synthesizing the collected information to develop a clear understanding of the user's needs and challenges.

ideate

Brainstorm and generate creative ideas to address the defined problem statement. This step encourages a free-flowing exchange of ideas without judgment to explore various solutions.

prototype

Develop tangible representations of the ideas generated during the ideation phase. Prototypes can range from rough sketches to more refined models, allowing for quick testing and iteration.

test

Test the prototypes with real users to gather feedback and insights. This step helps validate whether the proposed solutions effectively address the user's needs and identify any areas for improvement.

MY CREATIVE PROCESS

Empathize

Understand the needs and experiences of users by observing, engaging, and empathizing with them. This step involves gathering insights into users' behaviors and emotions to identify their problems or challenges.

define

Define the problem statement based on the insights gained during the empathize phase. This step involves synthesizing the collected information to develop a clear understanding of the user's needs and challenges.

ideate

Brainstorm and generate creative ideas to address the defined problem statement. This step encourages a free-flowing exchange of ideas without judgment to explore various solutions.

prototype

Develop tangible representations of the ideas generated during the ideation phase. Prototypes can range from rough sketches to more refined models, allowing for quick testing and iteration.

test

Test the prototypes with real users to gather feedback and insights. This step helps validate whether the proposed solutions effectively address the user's needs and identify any areas for improvement.

MY CREATIVE PROCESS

Empathize

Understand the needs and experiences of users by observing, engaging, and empathizing with them. This step involves gathering insights into users' behaviors and emotions to identify their problems or challenges.

define

Define the problem statement based on the insights gained during the empathize phase. This step involves synthesizing the collected information to develop a clear understanding of the user's needs and challenges.

ideate

Brainstorm and generate creative ideas to address the defined problem statement. This step encourages a free-flowing exchange of ideas without judgment to explore various solutions.

prototype

Develop tangible representations of the ideas generated during the ideation phase. Prototypes can range from rough sketches to more refined models, allowing for quick testing and iteration.

test

Test the prototypes with real users to gather feedback and insights. This step helps validate whether the proposed solutions effectively address the user's needs and identify any areas for improvement.

MY CREATIVE PROCESS

Empathize

Understand the needs and experiences of users by observing, engaging, and empathizing with them. This step involves gathering insights into users' behaviors and emotions to identify their problems or challenges.

define

Define the problem statement based on the insights gained during the empathize phase. This step involves synthesizing the collected information to develop a clear understanding of the user's needs and challenges.

ideate

Brainstorm and generate creative ideas to address the defined problem statement. This step encourages a free-flowing exchange of ideas without judgment to explore various solutions.

prototype

Develop tangible representations of the ideas generated during the ideation phase. Prototypes can range from rough sketches to more refined models, allowing for quick testing and iteration.

test

Test the prototypes with real users to gather feedback and insights. This step helps validate whether the proposed solutions effectively address the user's needs and identify any areas for improvement.

My career journey

work

work

experience

experience

work

experience

work

experience

expedia

Senior UX Designer

As a Senior UX Designer at Expedia, I created wireframes to visualize and communicate the structure of our digital products early in the design process. I developed detailed customer journey maps to understand and improve the user experience at each touchpoint. Additionally, I designed intuitive and engaging user interfaces and built interactive prototypes to test and refine our designs before final development.

HD Supply

Senior ux designer/Developer

As a Senior UX Designer and Front-end Developer, I created wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed comprehensive journey maps to ensure a seamless and intuitive user experience from product discovery to checkout. Additionally, I designed engaging user interfaces and implement them using front-end technologies, ensuring the application is both visually appealing and highly functional.

Sportech

senior Ux Designer

As a Senior UX Designer and Front-end Developer, I create detailed wireframes and prototypes to visualize and test the user interface for our e-commerce gaming application. I mapped out the user journey to ensure an engaging and seamless experience across both web and kiosk platforms. Additionally, I designed the UI and implement front-end code to deliver a visually appealing and highly functional gaming experience.

AT&T

senior ux designer

As a Senior UX Designer, I created wireframes and prototypes to visualize and test the functionality and flow of our web and mobile e-commerce applications. I mapped user journeys to ensure a seamless and intuitive shopping experience, incorporating motion design elements to enhance user engagement. Additionally, I developed and refined the information architecture and UI design, ensuring the final product is both user-friendly and visually appealing.

NBA

senior ux designer

As a Senior UX Designer for the NBA and their team websites, I created wireframes to outline the structure of new web pages and developed interactive prototypes to test design concepts with stakeholders. I mapped user journeys to ensure an intuitive and seamless user experience, making it easy for fans to navigate team information, game schedules, and ticket purchases. Additionally, I designed high-fidelity user interfaces that are visually appealing and functional, aligning with the NBA’s brand guidelines and enhancing the overall fan engagement online.

My achievements

awards and

awards and

recognition

recognition

awards and

recognition

awards and

recognition

horizon interactive award

best of category - hd supply app

2020

2020

best mobile award

Best Mobile App Design - hd supply

2020

2020

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