works

Product Design

HDSupply

As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.

In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.

works

Product Design

HDSupply

As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.

In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.

works

Product Design

HDSupply

As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.

In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.

works

Product Design

HDSupply

As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.

In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.

Client

HDSupply

year

2018 - 2022

Role

Senior UX Designer / Developer

industry

Facilities Maintenance

Client

HDSupply

year

2018 - 2022

Role

Senior UX Designer / Developer

industry

Facilities Maintenance

Client

HDSupply

year

2018 - 2022

Role

Senior UX Designer / Developer

industry

Facilities Maintenance

Client

HDSupply

year

2018 - 2022

Role

Senior UX Designer / Developer

industry

Facilities Maintenance

Project process

creative process

creative process

Project process

creative process

Project Background

The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while decreasing load times and elevating the entire property maintenance process.

PROJECT OBJECTIVES

Increase overall trust of website and cut down on customer support tickets. Also decrease site load times, which contributed among other things, to the negative feelings about the website.

kpi's

the problem

Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.

EMPATHY AND INITIAL RESEARCH

Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.

Key Insights
  1. Inability to properly track orders.

  2. Some product photos were not compatible with their description.

  3. When items were out of stock they were not informed of that until they reached checkout.

  4. Weather conditions on the website were nice to have.

  5. The website was easy to navigate around.

  6. Easy to find items when they used the search feature.

who is our user?

Meet David and learn about her goals and pain points.

ideate

USER FLOWS

User flows helped me understand how users would navigate through the experience.

wireframes

I created initial wireframes and iterations of those wireframes, designing various options to find a solution.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

impact

In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.

User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.

The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile Ap

test

Throughout the design process we tested the designs with users and gave them specific tasks during testing to get feedback.

Project Background

The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while decreasing load times and elevating the entire property maintenance process.

PROJECT OBJECTIVES

Increase overall trust of website and cut down on customer support tickets. Also decrease site load times, which contributed among other things, to the negative feelings about the website.

kpi's

the problem

Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.

EMPATHY AND INITIAL RESEARCH

Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.

Key Insights
  1. Inability to properly track orders.

  2. Some product photos were not compatible with their description.

  3. When items were out of stock they were not informed of that until they reached checkout.

  4. Weather conditions on the website were nice to have.

  5. The website was easy to navigate around.

  6. Easy to find items when they used the search feature.

who is our user?

Meet David and learn about her goals and pain points.

ideate

USER FLOWS

User flows helped me understand how users would navigate through the experience.

wireframes

I created initial wireframes and iterations of those wireframes, designing various options to find a solution.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

impact

In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.

User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.

The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile Ap

test

Throughout the design process we tested the designs with users and gave them specific tasks during testing to get feedback.

Project Background

The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while decreasing load times and elevating the entire property maintenance process.

PROJECT OBJECTIVES

Increase overall trust of website and cut down on customer support tickets. Also decrease site load times, which contributed among other things, to the negative feelings about the website.

kpi's

the problem

Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.

EMPATHY AND INITIAL RESEARCH

Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.

Key Insights
  1. Inability to properly track orders.

  2. Some product photos were not compatible with their description.

  3. When items were out of stock they were not informed of that until they reached checkout.

  4. Weather conditions on the website were nice to have.

  5. The website was easy to navigate around.

  6. Easy to find items when they used the search feature.

who is our user?

Meet David and learn about her goals and pain points.

ideate

USER FLOWS

User flows helped me understand how users would navigate through the experience.

wireframes

I created initial wireframes and iterations of those wireframes, designing various options to find a solution.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

impact

In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.

User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.

The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile Ap

test

Throughout the design process we tested the designs with users and gave them specific tasks during testing to get feedback.

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