works
works
Product Design
AT&T
As a Senior UX Designer, I created wireframes and prototypes to visualize and test the functionality and flow of our web and mobile e-commerce applications. I mapped user journeys to ensure a seamless and intuitive shopping experience, incorporating motion design elements to enhance user engagement. Additionally, I developed and refined the information architecture and UI design, ensuring the final product is both user-friendly and visually appealing.
Client
AT&T
year
2008 - 2015
Role
Senior UX Designer
industry
Telecommunications
Project process
creative process
creative process
creative process
creative process
Project Background
The AT&T project's approach was to streamline and simplify the online purchasing experience of mobile phones. I focused on creating a sleek and intuitive platform that showcases the various mobile devices but also elevates the entire mobile phone purchasing process for both businesses and consumers. We aimed to seamlessly blend high-end aesthetics and motion design with user-friendly functionality to appeal to our target market.
the problem
I was hired as a Senior UX Designer to revamp the AT&T e-commerce platform, improving its overall look, feel, and user experience. The existing interface was outdated and lacked an intuitive design. Through extensive user testing, our design team developed solutions that refreshed and modernized both the website and mobile app.
UX Process and Deliverables
I developed wireframes and user flows to illustrate the user's journey throughout the website. Building on these wireframes, I produced detailed comps that brought the initial concepts to life. Additionally, I designed animated landing pages and motion graphics to enhance the brand's overall user experience.
The solution / outcome
User experience was a top priority in the design process. The revamped AT&T website and mobile app offer intuitive navigation, optimized search filters, and interactive product listings that provide a smooth user journey. From browsing to purchasing, every interaction is crafted to be effortless and engaging.
Project Background
The AT&T project's approach was to streamline and simplify the online purchasing experience of mobile phones. I focused on creating a sleek and intuitive platform that showcases the various mobile devices but also elevates the entire mobile phone purchasing process for both businesses and consumers. We aimed to seamlessly blend high-end aesthetics and motion design with user-friendly functionality to appeal to our target market.
the problem
I was hired as a Senior UX Designer to revamp the AT&T e-commerce platform, improving its overall look, feel, and user experience. The existing interface was outdated and lacked an intuitive design. Through extensive user testing, our design team developed solutions that refreshed and modernized both the website and mobile app.
UX Process and Deliverables
I developed wireframes and user flows to illustrate the user's journey throughout the website. Building on these wireframes, I produced detailed comps that brought the initial concepts to life. Additionally, I designed animated landing pages and motion graphics to enhance the brand's overall user experience.
The solution / outcome
User experience was a top priority in the design process. The revamped AT&T website and mobile app offer intuitive navigation, optimized search filters, and interactive product listings that provide a smooth user journey. From browsing to purchasing, every interaction is crafted to be effortless and engaging.
Project Background
The AT&T project's approach was to streamline and simplify the online purchasing experience of mobile phones. I focused on creating a sleek and intuitive platform that showcases the various mobile devices but also elevates the entire mobile phone purchasing process for both businesses and consumers. We aimed to seamlessly blend high-end aesthetics and motion design with user-friendly functionality to appeal to our target market.
the problem
I was hired as a Senior UX Designer to revamp the AT&T e-commerce platform, improving its overall look, feel, and user experience. The existing interface was outdated and lacked an intuitive design. Through extensive user testing, our design team developed solutions that refreshed and modernized both the website and mobile app.
UX Process and Deliverables
I developed wireframes and user flows to illustrate the user's journey throughout the website. Building on these wireframes, I produced detailed comps that brought the initial concepts to life. Additionally, I designed animated landing pages and motion graphics to enhance the brand's overall user experience.
The solution / outcome
User experience was a top priority in the design process. The revamped AT&T website and mobile app offer intuitive navigation, optimized search filters, and interactive product listings that provide a smooth user journey. From browsing to purchasing, every interaction is crafted to be effortless and engaging.
Project Background
The AT&T project's approach was to streamline and simplify the online purchasing experience of mobile phones. I focused on creating a sleek and intuitive platform that showcases the various mobile devices but also elevates the entire mobile phone purchasing process for both businesses and consumers. We aimed to seamlessly blend high-end aesthetics and motion design with user-friendly functionality to appeal to our target market.
the problem
I was hired as a Senior UX Designer to revamp the AT&T e-commerce platform, improving its overall look, feel, and user experience. The existing interface was outdated and lacked an intuitive design. Through extensive user testing, our design team developed solutions that refreshed and modernized both the website and mobile app.
UX Process and Deliverables
I developed wireframes and user flows to illustrate the user's journey throughout the website. Building on these wireframes, I produced detailed comps that brought the initial concepts to life. Additionally, I designed animated landing pages and motion graphics to enhance the brand's overall user experience.
The solution / outcome
User experience was a top priority in the design process. The revamped AT&T website and mobile app offer intuitive navigation, optimized search filters, and interactive product listings that provide a smooth user journey. From browsing to purchasing, every interaction is crafted to be effortless and engaging.
