works
Product Design
HD Supply
As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.
In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.
works
Product Design
HD Supply
As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.
In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.
works
Product Design
HD Supply
As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.
In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.
works
Product Design
HD Supply
As a Senior UX Designer and Front-end Developer, I crafted wireframes and prototypes to visualize and test the layout and functionality of our e-commerce application. I developed detailed user journey maps to ensure a seamless and intuitive experience from product discovery to checkout. Furthermore, I designed engaging user interfaces and implemented them using front-end technologies, ensuring the application was both visually appealing and highly functional.
In 2019, HD Supply reached a significant milestone by generating $1 billion in online revenue for the first time. This achievement was driven by a comprehensive website redesign that enhanced user ease, improved site speed, and expanded product offerings.
Client
HD Supply
year
2018 - 2022
Role
Senior UX Designer / Developer
industry
Facilities Maintenance
Client
HD Supply
year
2018 - 2022
Role
Senior UX Designer / Developer
industry
Facilities Maintenance
Client
HD Supply
year
2018 - 2022
Role
Senior UX Designer / Developer
industry
Facilities Maintenance
Client
HD Supply
year
2018 - 2022
Role
Senior UX Designer / Developer
industry
Facilities Maintenance
Project process
creative process
creative process
creative process
creative process
Project Background
The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while increasing load times and elevating the entire property maintenance process.
the problem
Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.
UX Process and Deliverables
Below are some steps in the process to create the final product.
UX RESEARCH -Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.
USER FLOWS - Our team developed user flows to visually represent the paths users might take to complete specific tasks within the product. We mapped the journey from entry points through various steps, leading to the final goal. This process helped us understand the navigation structure and identify potential usability issues.
WIREFRAMES - As a team, we developed numerous wireframes for this extensive e-commerce website. We transformed these low-fidelity wireframes into prototypes, allowing stakeholders to test and provide feedback quickly.
RESEARCH STUDY ROUND 2- After receiving stakeholder feedback, we developed high-fidelity comps and conducted another round of usability testing with external users. We established a set of usability goals and assigned specific tasks to each participant to evaluate their performance comprehensively.
The solution / outcome
In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.
User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.
The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile App.
Project Background
The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while increasing load times and elevating the entire property maintenance process.
the problem
Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.
UX Process and Deliverables
Below are some steps in the process to create the final product.
UX RESEARCH -Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.
USER FLOWS - Our team developed user flows to visually represent the paths users might take to complete specific tasks within the product. We mapped the journey from entry points through various steps, leading to the final goal. This process helped us understand the navigation structure and identify potential usability issues.
WIREFRAMES - As a team, we developed numerous wireframes for this extensive e-commerce website. We transformed these low-fidelity wireframes into prototypes, allowing stakeholders to test and provide feedback quickly.
RESEARCH STUDY ROUND 2- After receiving stakeholder feedback, we developed high-fidelity comps and conducted another round of usability testing with external users. We established a set of usability goals and assigned specific tasks to each participant to evaluate their performance comprehensively.
The solution / outcome
In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.
User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.
The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile App.
Project Background
The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while increasing load times and elevating the entire property maintenance process.
the problem
Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.
UX Process and Deliverables
Below are some steps in the process to create the final product.
UX RESEARCH -Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.
USER FLOWS - Our team developed user flows to visually represent the paths users might take to complete specific tasks within the product. We mapped the journey from entry points through various steps, leading to the final goal. This process helped us understand the navigation structure and identify potential usability issues.
WIREFRAMES - As a team, we developed numerous wireframes for this extensive e-commerce website. We transformed these low-fidelity wireframes into prototypes, allowing stakeholders to test and provide feedback quickly.
RESEARCH STUDY ROUND 2- After receiving stakeholder feedback, we developed high-fidelity comps and conducted another round of usability testing with external users. We established a set of usability goals and assigned specific tasks to each participant to evaluate their performance comprehensively.
The solution / outcome
In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.
User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.
The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile App.
Project Background
The approach behind the HD Supply redesign was to enhance the user experience for users and Field Service reps who used the tools. The focus was on creating a sleek and intuitive platform that displayed products for consumers and property managers while increasing load times and elevating the entire property maintenance process.
the problem
Given the lack of prior research data, our initial step was to engage with Customer Service Representatives and Field Sales Representatives through in-depth interviews. By understanding their pain points, we were able to identify and define key problems. Among the initial challenges we addressed were difficulties in tracking orders and the need for improved search functionality by item or order number.
UX Process and Deliverables
Below are some steps in the process to create the final product.
UX RESEARCH -Through extensive usability testing with an external UX research team, we identified several pain points and opportunities for enhancement by collaboratively affinity mapping the gathered data. We conducted in-depth interviews with customer representatives, field service representatives, and customers to collect valuable insights.
USER FLOWS - Our team developed user flows to visually represent the paths users might take to complete specific tasks within the product. We mapped the journey from entry points through various steps, leading to the final goal. This process helped us understand the navigation structure and identify potential usability issues.
WIREFRAMES - As a team, we developed numerous wireframes for this extensive e-commerce website. We transformed these low-fidelity wireframes into prototypes, allowing stakeholders to test and provide feedback quickly.
RESEARCH STUDY ROUND 2- After receiving stakeholder feedback, we developed high-fidelity comps and conducted another round of usability testing with external users. We established a set of usability goals and assigned specific tasks to each participant to evaluate their performance comprehensively.
The solution / outcome
In 2019, HD Supply achieved a significant milestone by generating $1 billion in online revenue for the first time. This success was driven by a comprehensive website redesign that enhanced ease of use, improved site speed, and expanded product offerings.
User experience was a key focus in the design execution. The HD Supply website and mobile app now feature intuitive navigation, streamlined search filters, and interactive product listings, ensuring a seamless user journey.
The mobile app garnered prestigious accolades, winning the 2020 October Awards for Best Mobile App Design and the 2020 Horizon Interactive Award for Best Mobile App.
