works

Product Design

Expedia

As a Senior UX Designer at Expedia, I led the integration of the OneKeyCash Accelerator tool. I created wireframes to visualize and communicate the product structure early in the design process. I also developed detailed customer journey maps to enhance the user experience at each touchpoint. Additionally, I designed intuitive and engaging user interfaces and built interactive prototypes to test and refine our designs before final development.

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

works

Product Design

Expedia

As a Senior UX Designer at Expedia, I led the integration of the OneKeyCash Accelerator tool. I created wireframes to visualize and communicate the product structure early in the design process. I also developed detailed customer journey maps to enhance the user experience at each touchpoint. Additionally, I designed intuitive and engaging user interfaces and built interactive prototypes to test and refine our designs before final development.

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

works

Product Design

Expedia

As a Senior UX Designer at Expedia, I led the integration of the OneKeyCash Accelerator tool. I created wireframes to visualize and communicate the product structure early in the design process. I also developed detailed customer journey maps to enhance the user experience at each touchpoint. Additionally, I designed intuitive and engaging user interfaces and built interactive prototypes to test and refine our designs before final development.

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

works

Product Design

Expedia

As a Senior UX Designer at Expedia, I led the integration of the OneKeyCash Accelerator tool. I created wireframes to visualize and communicate the product structure early in the design process. I also developed detailed customer journey maps to enhance the user experience at each touchpoint. Additionally, I designed intuitive and engaging user interfaces and built interactive prototypes to test and refine our designs before final development.

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

Client

Expedia

year

2022 - 2024

Role

Lead UX Designer

industry

Travel

Client

Expedia

year

2022 - 2024

Role

Lead UX Designer

industry

Travel

Client

Expedia

year

2022 - 2024

Role

Lead UX Designer

industry

Travel

Client

Expedia

year

2022 - 2024

Role

Lead UX Designer

industry

Travel

Project process

creative process

creative process

Project process

creative process

Project Background

Expedia aimed to integrate the OneKeyCash feature into the current Accelerator marketing tool experience. The current tool showcased listings effectively for travelers and enabled hotel partners to create listings effortlessly, enhancing the overall travel and advertising experience for all users. The project had two main goals:

  1. Engage travelers in the One Key Loyalty economy by maximizing value to travelers.

  2. Foster partner excellence and strengthen relationships by rewarding great partners with additional value.

PROJECT OBJECTIVES

Integrate OneKeyCash into the already existing Accelerator tool, but don't sacrifice intuitiveness and simplicity which already made the Accelerator tool a success.

kpi's

the problem

One of the initial challenges was seamlessly integrating the new OneKey Cash feature into the existing Accelerator tool. The Accelerator marketing tool was designed to be simple and user-friendly for hotel partners, so I needed to incorporate additional steps into the ad/listing creation process without increasing the overall cognitive load.

INITIAL RESEARCH

Initial research from our UX Research team laid out some of the pain points that partners experienced in their day to day activities, and how interacting with the Accelerator marketing tool can help them.

Key Insights
  1. In high pressure, fast-paced roles, they often find themselves in reactive mode

  2. Current Accelerator tool is intuitive.

  3. Like that they only pay when they get a booking.

  4. Some hotel partners rely heavily on Expedia for bookings

  5. Those operating in highly competitive markets where ranking dramatically affects their bookings.

  6. We need to fit into the existing pipeline of work processes for our partners to help them be proactive in their decision making around XLRs.

  7. How can we encourage partners to be proactive rather than reactive with their accelerators?

who is our user?

Meet Emily and learn about her goals and pain points.

storyboard

I created a Storyboard to dive into what a hotel partner experiences daily. This also helps me understand a user's motivations and how they interact with the tool.

ideate

A journey map helped me understand the process Emily would go through to reach her goal and how she would feel at the time. This process allows me to find more pain points and make sure that my design will really help her.

exploration through wireframes and comps

I created initial wireframes and iterations of those wireframes designing various options to find a solution. As I went through the iterations, we tested these stakeholders, but also conducted another round of usability testing to get feedback from actual hotel pattners.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

psychology principles

When we launched the initial release of the Accelerator tool with OneKeyCash, I used various psychological principles to justify my design decisions.

  1. Loss Aversion: People prefer to avoid losses more than earn equivalent gains. Many partners discussed feeling anxious as they created Accelerators, not knowing if once they hit the "Create" button if they were just burning through money. I added info icons next to each step of the creation process so partners could click to find out additional information.

  2. Progressive Disclosure: In order to decrease cognitive load, I hid some of the additional information on the page and partners could click "show more" to find out more information about certain features. I also added a toggle switch so partners could turn on or turn off the OneKeyCash feature, depending on their preference in creating an Accelerator at that moment.

impact

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

test

After the initial release we tested the tool with partners again and showed them another option to get their feedback and iterate on the design once more.

Project Background

Expedia aimed to integrate the OneKeyCash feature into the current Accelerator marketing tool experience. The current tool showcased listings effectively for travelers and enabled hotel partners to create listings effortlessly, enhancing the overall travel and advertising experience for all users. The project had two main goals:

  1. Engage travelers in the One Key Loyalty economy by maximizing value to travelers.

  2. Foster partner excellence and strengthen relationships by rewarding great partners with additional value.

PROJECT OBJECTIVES

Integrate OneKeyCash into the already existing Accelerator tool, but don't sacrifice intuitiveness and simplicity which already made the Accelerator tool a success.

kpi's

the problem

One of the initial challenges was seamlessly integrating the new OneKey Cash feature into the existing Accelerator tool. The Accelerator marketing tool was designed to be simple and user-friendly for hotel partners, so I needed to incorporate additional steps into the ad/listing creation process without increasing the overall cognitive load.

INITIAL RESEARCH

Initial research from our UX Research team laid out some of the pain points that partners experienced in their day to day activities, and how interacting with the Accelerator marketing tool can help them.

Key Insights
  1. In high pressure, fast-paced roles, they often find themselves in reactive mode

  2. Current Accelerator tool is intuitive.

  3. Like that they only pay when they get a booking.

  4. Some hotel partners rely heavily on Expedia for bookings

  5. Those operating in highly competitive markets where ranking dramatically affects their bookings.

  6. We need to fit into the existing pipeline of work processes for our partners to help them be proactive in their decision making around XLRs.

  7. How can we encourage partners to be proactive rather than reactive with their accelerators?

who is our user?

Meet Emily and learn about her goals and pain points.

storyboard

I created a Storyboard to dive into what a hotel partner experiences daily. This also helps me understand a user's motivations and how they interact with the tool.

ideate

A journey map helped me understand the process Emily would go through to reach her goal and how she would feel at the time. This process allows me to find more pain points and make sure that my design will really help her.

exploration through wireframes and comps

I created initial wireframes and iterations of those wireframes designing various options to find a solution. As I went through the iterations, we tested these stakeholders, but also conducted another round of usability testing to get feedback from actual hotel pattners.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

psychology principles

When we launched the initial release of the Accelerator tool with OneKeyCash, I used various psychological principles to justify my design decisions.

  1. Loss Aversion: People prefer to avoid losses more than earn equivalent gains. Many partners discussed feeling anxious as they created Accelerators, not knowing if once they hit the "Create" button if they were just burning through money. I added info icons next to each step of the creation process so partners could click to find out additional information.

  2. Progressive Disclosure: In order to decrease cognitive load, I hid some of the additional information on the page and partners could click "show more" to find out more information about certain features. I also added a toggle switch so partners could turn on or turn off the OneKeyCash feature, depending on their preference in creating an Accelerator at that moment.

impact

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

test

After the initial release we tested the tool with partners again and showed them another option to get their feedback and iterate on the design once more.

Project Background

Expedia aimed to integrate the OneKeyCash feature into the current Accelerator marketing tool experience. The current tool showcased listings effectively for travelers and enabled hotel partners to create listings effortlessly, enhancing the overall travel and advertising experience for all users. The project had two main goals:

  1. Engage travelers in the One Key Loyalty economy by maximizing value to travelers.

  2. Foster partner excellence and strengthen relationships by rewarding great partners with additional value.

PROJECT OBJECTIVES

Integrate OneKeyCash into the already existing Accelerator tool, but don't sacrifice intuitiveness and simplicity which already made the Accelerator tool a success.

kpi's

the problem

One of the initial challenges was seamlessly integrating the new OneKey Cash feature into the existing Accelerator tool. The Accelerator marketing tool was designed to be simple and user-friendly for hotel partners, so I needed to incorporate additional steps into the ad/listing creation process without increasing the overall cognitive load.

INITIAL RESEARCH

Initial research from our UX Research team laid out some of the pain points that partners experienced in their day to day activities, and how interacting with the Accelerator marketing tool can help them.

Key Insights
  1. In high pressure, fast-paced roles, they often find themselves in reactive mode

  2. Current Accelerator tool is intuitive.

  3. Like that they only pay when they get a booking.

  4. Some hotel partners rely heavily on Expedia for bookings

  5. Those operating in highly competitive markets where ranking dramatically affects their bookings.

  6. We need to fit into the existing pipeline of work processes for our partners to help them be proactive in their decision making around XLRs.

  7. How can we encourage partners to be proactive rather than reactive with their accelerators?

who is our user?

Meet Emily and learn about her goals and pain points.

storyboard

I created a Storyboard to dive into what a hotel partner experiences daily. This also helps me understand a user's motivations and how they interact with the tool.

ideate

A journey map helped me understand the process Emily would go through to reach her goal and how she would feel at the time. This process allows me to find more pain points and make sure that my design will really help her.

exploration through wireframes and comps

I created initial wireframes and iterations of those wireframes designing various options to find a solution. As I went through the iterations, we tested these stakeholders, but also conducted another round of usability testing to get feedback from actual hotel pattners.

prototype

I created a prototype to show to stakeholders

Coming soon

solution

Some screens from the initial release.

psychology principles

When we launched the initial release of the Accelerator tool with OneKeyCash, I used various psychological principles to justify my design decisions.

  1. Loss Aversion: People prefer to avoid losses more than earn equivalent gains. Many partners discussed feeling anxious as they created Accelerators, not knowing if once they hit the "Create" button if they were just burning through money. I added info icons next to each step of the creation process so partners could click to find out additional information.

  2. Progressive Disclosure: In order to decrease cognitive load, I hid some of the additional information on the page and partners could click "show more" to find out more information about certain features. I also added a toggle switch so partners could turn on or turn off the OneKeyCash feature, depending on their preference in creating an Accelerator at that moment.

impact

Within the first six months of launching this feature, Expedia achieved over $4 million in spending and $99.8 million in gross booking value (GBV) from partner properties utilizing the OneKeyCash Accelerators. This initiative was a tremendous success.

test

After the initial release we tested the tool with partners again and showed them another option to get their feedback and iterate on the design once more.

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