works
Product Design
Hims & Hers
To help patients move confidently from exploration to treatment, I helped redesign the category landing pages to simplify complex information, build trust, and create a clear path toward starting care. As a result, subscribers increased by 13% in 2025.
company
Hims & Hers
year
2025 - 2026
Role
Senior Product Designer
industry
Healthcare
This project was
a tremendous
success.
This project was
a tremendous
success.
This project was
a tremendous
success.
This project was
a tremendous
success.
13%
13%
The total number of subscribers increased by 13% in 2025, to around 2.5 million subscribers overall.
Within the first six months of launching
this feature, Expedia achieved over $4 million in spending
The total number of subscribers increased by 13% in 2025, to around 2.5 million subscribers overall.
$2.35B
$2.35B
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
Project process
creative process
creative process
Project process
creative process
creative process
Reimagining telehealth:
Helping patients take control of their weight with personalized care
Designing a telehealth experience that simplifies treatment discovery and supports long-term weight management.
team
Product Owner
Senior Designer (me)
Developers
PROJECT OBJECTIVES
Simplifying the path from exploration to treatment
The goal of these landing pages was to help patients quickly understand treatment options, build trust in the healthcare experience, and confidently begin their consultation.
goals
1
Increase
Percentage of users who convert into a recurring subscription.
2
Increase
Average revenue generated per purchase.
3
Increase
Percentage of users who complete the medical intake questionnaire.
4
Increase
Percentage of users who begin treatment after entering the category funnel.
the problem
Patients exploring treatments for weight loss, sexual health, and hair loss often arrive with questions, uncertainty, and varying levels of knowledge.
However, traditional healthcare experiences make it difficult to quickly understand treatment options, eligibility, and next steps. Medical terminology, fragmented information, and unclear guidance can create hesitation, slowing the transition from exploration to starting care.
The challenge was to design landing pages that simplify complex information, build trust, and guide patients confidently toward treatment.
diving into discovery
Through customer interviews and A/B testing we identified several pain points and opportunities for enhancement by gathering the data.
I’ve tried dieting for years, but nothing really stuck. I wanted something structured that I could manage from home.
I’ve tried dieting for years, but nothing really stuck. I wanted something structured that I could manage from home.
Miles Smith - Construction worker
Miles Smith - Construction worker
Being able to start treatment from home made the process feel so much less intimidating.
Being able to start treatment from home made the process feel so much less intimidating.
Kim Chandler - Teacher
Kim Chandler - Teacher
solution
To help patients move confidently from exploration to treatment, We redesigned the category landing pages to simplify complex information, build trust, and create a clear path toward starting care.
Key solutions included:
Simplifying Treatment Discovery:
Healthcare information can feel overwhelming, especially for users who are unfamiliar with treatment options.I structured the landing pages to highlight the most important questions users have when considering treatment:
What is this treatment?
Who is it for?
What results can I expect?
Content was organized into scannable sections so users could quickly understand the value of treatment without feeling overwhelmed.
Reinforcing Trust in Digital Healthcare:
Because patients are making sensitive healthcare decisions online, the pages needed to communicate credibility and safety.To build trust, the experience incorporated:
clear explanations of how the treatment works
educational content about medical conditions
transparent descriptions of the consultation process
These elements help patients feel confident that they are receiving legitimate medical care.
Creating a Clear Path to Consultation:
Many users arrive with curiosity but hesitate to start treatment.To reduce friction, the landing pages were designed with clear calls to action and a guided progression toward consultation, helping users move from learning about treatment to starting care.
This approach ensures users always know what the next step is.
Designing Scalable Category Templates:
Because these landing pages support multiple treatment categories, the design system needed to scale.We created modular page patterns that allow new treatments and educational sections to be added while maintaining consistency across categories.
This framework supports future product expansion while keeping the experience familiar for users.
impact
The new responsive designs and updated website experience increased user sign-ups by 13% in 2025.
User experience was a key focus in the design execution. The Sportech website and mobile apps now feature intuitive navigation, up-to-date racing schedules and odds, and ensures the security and privacy of their personal and financial information while making bets.
This project was
a tremendous
success.
This project was
a tremendous
success.
13%
13%
The total number of subscribers increased by 13% in 2025, to around 2.5 million subscribers overall.
The total number of subscribers increased by 13% in 2025, to around 2.5 million subscribers overall.
$2.35B
$2.35B
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
new category launches:
2025 New category
launches with Labs and cancer screening
We launched two new categopries in 2025 to help users with their early detection and preventive care needs.
team
Product Owner
Senior Designer (me)
Developers
Reimagining telehealth:
Helping patients take control of their weight with personalized care
Designing a telehealth experience that simplifies treatment discovery and supports long-term weight management.
team
Product Owner
Senior Designer (me)
Developers
PROJECT OBJECTIVES
Simplifying the path from exploration to treatment
The goal of these landing pages was to help patients quickly understand treatment options, build trust in the healthcare experience, and confidently begin their consultation.
goals
1
Increase
Percentage of users who convert into a recurring subscription.
2
Increase
Average revenue generated per purchase.
3
Increase
Percentage of users who complete the medical intake questionnaire.
4
Increase
Percentage of users who begin treatment after entering the category funnel.
the problem
Patients exploring treatments for weight loss, sexual health, and hair loss often arrive with questions, uncertainty, and varying levels of knowledge.
However, traditional healthcare experiences make it difficult to quickly understand treatment options, eligibility, and next steps. Medical terminology, fragmented information, and unclear guidance can create hesitation, slowing the transition from exploration to starting care.
The challenge was to design landing pages that simplify complex information, build trust, and guide patients confidently toward treatment.
diving into discovery
Through customer interviews and A/B testing we identified several pain points and opportunities for enhancement by gathering the data.
I’ve tried dieting for years, but nothing really stuck. I wanted something structured that I could manage from home.
Miles Smith - Construction worker
Being able to start treatment from home made the process feel so much less intimidating.
Kim Chandler - Teacher
solution
To help patients move confidently from exploration to treatment, We redesigned the category landing pages to simplify complex information, build trust, and create a clear path toward starting care.
Key solutions included:
Simplifying Treatment Discovery:
Healthcare information can feel overwhelming, especially for users who are unfamiliar with treatment options.I structured the landing pages to highlight the most important questions users have when considering treatment:
What is this treatment?
Who is it for?
What results can I expect?
Content was organized into scannable sections so users could quickly understand the value of treatment without feeling overwhelmed.
Reinforcing Trust in Digital Healthcare:
Because patients are making sensitive healthcare decisions online, the pages needed to communicate credibility and safety.To build trust, the experience incorporated:
clear explanations of how the treatment works
educational content about medical conditions
transparent descriptions of the consultation process
These elements help patients feel confident that they are receiving legitimate medical care.
Creating a Clear Path to Consultation:
Many users arrive with curiosity but hesitate to start treatment.To reduce friction, the landing pages were designed with clear calls to action and a guided progression toward consultation, helping users move from learning about treatment to starting care.
This approach ensures users always know what the next step is.
Designing Scalable Category Templates:
Because these landing pages support multiple treatment categories, the design system needed to scale.We created modular page patterns that allow new treatments and educational sections to be added while maintaining consistency across categories.
This framework supports future product expansion while keeping the experience familiar for users.
impact
The new responsive designs and updated website experience increased user sign-ups by 13% in 2025.
User experience was a key focus in the design execution. The Sportech website and mobile apps now feature intuitive navigation, up-to-date racing schedules and odds, and ensures the security and privacy of their personal and financial information while making bets.
This project was
a tremendous
success.
13%
Within the first six months of launching
this feature, Expedia achieved over $4 million in spending
$2.35B
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
new category launches:
2025 New category
launches with Labs and cancer screening
We launched two new categopries in 2025 to help users with their early detection and preventive care needs.
team
Product Owner
Senior Designer (me)
Developers
Reimagining telehealth:
Helping patients take control of their weight with personalized care
Designing a telehealth experience that simplifies treatment discovery and supports long-term weight management.
team
Product Owner
Senior Designer (me)
Developers
PROJECT OBJECTIVES
Simplifying the path from exploration to treatment
The goal of these landing pages was to help patients quickly understand treatment options, build trust in the healthcare experience, and confidently begin their consultation.
goals
1
Increase
Percentage of users who convert into a recurring subscription.
2
Increase
Average revenue generated per purchase.
3
Increase
Percentage of users who complete the medical intake questionnaire.
4
Increase
Percentage of users who begin treatment after entering the category funnel.
the problem
Patients exploring treatments for weight loss, sexual health, and hair loss often arrive with questions, uncertainty, and varying levels of knowledge.
However, traditional healthcare experiences make it difficult to quickly understand treatment options, eligibility, and next steps. Medical terminology, fragmented information, and unclear guidance can create hesitation, slowing the transition from exploration to starting care.
The challenge was to design landing pages that simplify complex information, build trust, and guide patients confidently toward treatment.
diving into discovery
Through customer interviews and A/B testing we identified several pain points and opportunities for enhancement by gathering the data.
I’ve tried dieting for years, but nothing really stuck. I wanted something structured that I could manage from home.
Miles Smith - Construction worker
Being able to start treatment from home made the process feel so much less intimidating.
Kim Chandler - Teacher
solution
To help patients move confidently from exploration to treatment, We redesigned the category landing pages to simplify complex information, build trust, and create a clear path toward starting care.
Key solutions included:
Simplifying Treatment Discovery:
Healthcare information can feel overwhelming, especially for users who are unfamiliar with treatment options.I structured the landing pages to highlight the most important questions users have when considering treatment:
What is this treatment?
Who is it for?
What results can I expect?
Content was organized into scannable sections so users could quickly understand the value of treatment without feeling overwhelmed.
Reinforcing Trust in Digital Healthcare:
Because patients are making sensitive healthcare decisions online, the pages needed to communicate credibility and safety.To build trust, the experience incorporated:
clear explanations of how the treatment works
educational content about medical conditions
transparent descriptions of the consultation process
These elements help patients feel confident that they are receiving legitimate medical care.
Creating a Clear Path to Consultation:
Many users arrive with curiosity but hesitate to start treatment.To reduce friction, the landing pages were designed with clear calls to action and a guided progression toward consultation, helping users move from learning about treatment to starting care.
This approach ensures users always know what the next step is.
Designing Scalable Category Templates:
Because these landing pages support multiple treatment categories, the design system needed to scale.We created modular page patterns that allow new treatments and educational sections to be added while maintaining consistency across categories.
This framework supports future product expansion while keeping the experience familiar for users.
impact
The new responsive designs and updated website experience increased user sign-ups by 13% in 2025.
User experience was a key focus in the design execution. The Sportech website and mobile apps now feature intuitive navigation, up-to-date racing schedules and odds, and ensures the security and privacy of their personal and financial information while making bets.
This project was
a tremendous
success.
13%
The total number of subscribers increased by 13% in 2025, to around 2.5 million subscribers overall.
$2.35B
Revenue of approximately $2.35 billion, up 59% year-over-year in 2025
new category launches:
2025 New category
launches with Labs and cancer screening
We launched two new categopries in 2025 to help users with their early detection and preventive care needs.
team
Product Owner
Senior Designer (me)
Developers